The campaign started in early December 2021. Its goal is to increase awareness and confidence in the society about vaccination against COVID-19. The “Three Women” Foundation is organizing a vaccination information center in Sofia, which offers a free medical consultation for anyone who has questions about their health status and wants to make an informed decision about their immunization. In 2 months, more than 7,000 people received and were vaccinated at the center, more than 500 of them with a “first dose”.
The campaign is widely covered in all Bulgarian media, as well as by Euronews in 12 languages. The initiative is organized entirely with personal funds of the founders of the foundation.